1. Normal: Full descriptions and larger images.
2. Reduced: Short description and smaller images.
3. Spreadsheet: One row per item. (Product Code, Product Name, Category Name, and Product Price.)
When generating the catalogs you can set the display listing to be grouped by category and if you want items links to your store item full page.
If any catalog got generated, you will be able to add link and select the HTML or PDF catalogs via the menu builder or download them directly from the dashboard to be sent via email as attachment.